Developing ways to set yourself apart from competitors is a vital part of any industry. In the cut throat fashion industry, it is a must. Designers are constantly creating new lines that are unique and trendy, but recently, some designers have been branching out to completely new product lines. Can these new attempts at diversification be pushed too far? And what does that mean for the company?
It seems that Fashion mogul Marc Jacobs is slowing monopolizing New York City's West Village owning 5 clothing stores in the Bleecker Street are, and now he is looking to expand his hold with the opening of a book store.
New York magazine recently reported that Biography Book Shop on Bleecker Street now has a sign on the window saying, "A bookstore will be opening here Winter 2010."And the magazine claims that the book store will belong to designer Marc Jacobs. It is rumored to have the clever name "Book Marc" and to be the fashion icons 6th store in the area.
While this may seem a strange endeavor for a fashion designer, it is not the first time Jacobs has stepped out of the box. His latest store in Milan featured a full service cafe.
So this poses the question, does a book store stray too far from the company's image, and could it potentially cause a crisis for the company down the road?
Looking into the success of Marc Jacobs stores, I am compelled to answer no. Based on the popularity of this American designer, it seems that everything he touches turns to gold. It seems that people are drawn to anything with the Marc Jacobs name. It is my belief that if a cafe in Milan can succeed, so can a book store in New York.
It seems that Fashion mogul Marc Jacobs is slowing monopolizing New York City's West Village owning 5 clothing stores in the Bleecker Street are, and now he is looking to expand his hold with the opening of a book store.
New York magazine recently reported that Biography Book Shop on Bleecker Street now has a sign on the window saying, "A bookstore will be opening here Winter 2010."And the magazine claims that the book store will belong to designer Marc Jacobs. It is rumored to have the clever name "Book Marc" and to be the fashion icons 6th store in the area.
While this may seem a strange endeavor for a fashion designer, it is not the first time Jacobs has stepped out of the box. His latest store in Milan featured a full service cafe.
So this poses the question, does a book store stray too far from the company's image, and could it potentially cause a crisis for the company down the road?
Looking into the success of Marc Jacobs stores, I am compelled to answer no. Based on the popularity of this American designer, it seems that everything he touches turns to gold. It seems that people are drawn to anything with the Marc Jacobs name. It is my belief that if a cafe in Milan can succeed, so can a book store in New York.
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