Throughout the semester this blog will allow me to relate issues discussed in my crisis communication class to everyday life. I will be following American designer, Marc Jacobs. As the designer of his own signature line and the Creative Director of the prominent French design house Louis Vuitton, Jacobs is constantly in the public eye. In this blog I will apply the information I learn from the textbook and in-class discussions to developing a crisis communication strategy for this fashion mogul and his top of the line brands.
In class this week, Professor Laskin explained that crises can be caused by an outside or inside error (deliberate or not). Marc Jacobs, for example, can potentially face crises from outside causes such as the failing economy and outsiders selling "knock-off" versions of his designer products on the black market or inside causes such as faulty products or the plagiarism of others' designs.
In class this week, Professor Laskin explained that crises can be caused by an outside or inside error (deliberate or not). Marc Jacobs, for example, can potentially face crises from outside causes such as the failing economy and outsiders selling "knock-off" versions of his designer products on the black market or inside causes such as faulty products or the plagiarism of others' designs.
For example, a few years back Marc Jacobs was accused of plagiarising the design of one of his scarfs. The son of the Swedish man who originally created the design recognized the similarities and filed a suit against Jacobs. For more on the plagiarism scandal, click here.
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